Pimax Revealed As $2.5M Mystery Motorsport Games Investor

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Images: Motorsport Games
Yesterday evening, Motorsport Games dropped the news of a new investor behind the company, which we now know as the VR tech giant, Pimax, who has invested $2.5M into the company, allowing it to continue operations.

As stated in the original announcement, Motorsport Games has re-filed with the U.S. Securities and Exchange Commission. The details of the future application are still thin on the ground, but what is clear is that a $2.5 million investment from Pimax will bolster Motorsport Games' future.

Whilst the number might seem staggering to you and me, in the world of gaming, $2.5M is not a huge figure for an investment. As a reference, Pimax itself received a staggering ¥CN100 million (~$13.6 million USD) in an extension to its Series C funding. Credit: roadtovr

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Pimax's Dream Air. Image: Pimax

Motorsport Games, the parent company that also owns Le Mans Ultimate's developer Studio 397, has been looking for an investor or outright buyer since the beginning of 2024. As the company tried to recover from past decisions that had seen it struggle financially, this Pimax deal came up. The worry about going under seems to be out the window for now, as a VR hardware manufacturer emerged as an investor in Motorsport Games to the tune of $2.5M.

MSG CEO Stephen Hood is happy about this, naturally: "That is what we were looking for. There were a lot of snake oil salesmen out there who wanted to buy the company to close it or something similar. But for us, Pimax is really exciting because we found an investor in a similar space."

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"Want to influence VR sim racing"​

For VR sim racers, this should be excellent news regarding Le Mans Ultimate's VR progress. "If you want to influence VR sim racing, why not do it together?" Hood asks rhetorically. We will have insight into what Pimax is planning and can give them feedback, and vice versa. They cannot tell us what to do, though."

Hood also pointed out that VR in LMU will not be exclusive to Pimax hardware—which would otherwise rule out a big chunk of VR racers—and that the sim should benefit from this investment even for non-VR players: "Now we have the money to easily keep going for a year even if we didn't do anything. There is still a lot to do, of course, but we can do it without looking over our shoulders and wondering how we make payments."

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Hood says the next update to LMU is set for May, and the 1.0 release will come "when it's ready. "

What do you make of the news of Pimax and Motorsport Games cooperating? Let us know in the comments below!
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Connor Minniss
Website Content Editor & Motorsport Photographer aiming to bring you the best of the best within the world of sim racing.

Comments

Still find it odd how there is absolutely zero motorsport games branding anywhere on le mans ultimate. Not in the loading screens or anything. Makes me think S397 or ACO/WEC have said no we don't want the msgame name on it. Not even listed as a publisher on steam. Produced and published by s397
 
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I don't have this title yet, even though I'm an endurance groupie.

Was looking to know where it's heading, I'd want to be able to arrange my own custom offline carlists/championships and I suspect I'd get bored of the WEC track list very quickly (main reason I struggle to watch the real WEC, very dull selection of circuits).

I also really wasn't a fan of the DLC prices whilst the game was Early Access.

That it's open to future development and isn't at the end of its lifespan is great news and I hope to pick it up one day.
 
Premium
Still find it odd how there is absolutely zero motorsport games branding anywhere on le mans ultimate. Not in the loading screens or anything. Makes me think S397 or ACO/WEC have said no we don't want the msgame name on it. Not even listed as a publisher on steam. Produced and published by s397
Because they have not yet completed the acquisition of Studio 397 they have to pay 0.9 million, I think that until everything is concluded the name of S397 remains
 
OverTake
Premium
Daytona 25 - 2.4hr 2nd place GT3
really surprised seeing a VR company investing directly into a game/game company, but I think it is great to see that our sim industry is that "interesting" to get such investments. Even if the volume is relatively small (even compared to MSGs own raised money back in the day)
 
Premium
Now Pimax needs VR hardware that is reduced in size to be comparable to the bigscreen beyond, maybe start making some haptic infused switchgear and button boxes so when you move your fingers/hands over things, it shows up in LMU and also allows you to know which button you're over by seeing in VR and getting some thrumming or clicking, or something. lot of simple cool opportunities here to really move things forward.

Especially for being able to pause and have pass through sight for attending to real world issues.
 
I think they could greatly expand their user base by having a decent sale. The few sales they've had have been a very small discount on only the base game, not enough to entice people who wait for sales.
 
OverTake
Premium
Daytona 25 - 2.4hr 2nd place GT3
I think they could greatly expand their user base by having a decent sale. The few sales they've had have been a very small discount on only the base game, not enough to entice people who wait for sales.
It makes sense for Users, but not much for the actual studio.
There is no use in having a massive userbase if you did not make the right amount of money with them coming in.

It is one of the biggest problems for games like F1, yes millions play, but most bought it for like 10 euro or less.
 
It makes sense for Users, but not much for the actual studio.
There is no use in having a massive userbase if you did not make the right amount of money with them coming in.

It is one of the biggest problems for games like F1, yes millions play, but most bought it for like 10 euro or less.

I get what you're saying, but LMU is priced at a premium when compared to other sims that go on sale regularly. I would think it would be beneficial to get some revenue from those who won't buy unless they get a better price, than to ignore them and get nothing. I'm no marketing genius, but some money is better than none in my book. Once you have the initial investment, then the future DLC is more likely to be purchased at full price on release. You have to get people in the door.

Edit: I know a lot of people have the cash, but for someone like me who is retired on a fixed income, 90 bucks is a big ask for a game. I'd buy it at 60, but that extra 30 I need for food.
 
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OverTake
Premium
Daytona 25 - 2.4hr 2nd place GT3
I get what you're saying, but LMU is priced at a premium when compared to other sims that go on sale regularly. I would think it would be beneficial to get some revenue from those who won't buy unless they get a better price, than to ignore them and get nothing. I'm no marketing genius, but some money is better than none in my book. Once you have the initial investment, then the future DLC is more likely to be purchased at full price on release. You have to get people in the door.

Edit: I know a lot of people have the cash, but for someone like me who is retired on a fixed income, 90 bucks is a big ask for a game. I'd buy it at 60, but that extra 30 I need for food.
Other titles out there are way older than LMU, hard to expect the same sale strategy (in my eyes).
I get the point of "bit money is betterthan none" but that actually isn´t that easy with simracing.

Bigger userbase then demands more stuff (and is more stress on them kinda) -> higher pressure to deliver more bugfixes, content and so on..which needs money (and more server capabilities and such). Since you did not sell it high enough, you won´t have another chance.

Even on DLCs, we are talking about 10-15% attachment rate if it goes really well, you would need sooooo many more people to make up for your loss of the initial sale period.

And lets say you went for low initial price just to get people in (and then sell the DLC to as you said) -> investors see the big number of people but not the right monetary result, so even harder to get the money to actually build those DLCs.
 
Premium
With the way that the tech industry is totally unregulated, I get very nervous when a hardware company significantly invests into a software company.

Could it be that the LMU VR implementation going forward will only function on Pimax? It's a valid question.

Of course this would be stupid in terms of alienating the player base, but I've seen far worse "Bond villain" moves from the tech industry.
 
OverTake
Premium
Daytona 25 - 2.4hr 2nd place GT3
With the way that the tech industry is totally unregulated, I get very nervous when a hardware company significantly invests into a software company.

Could it be that the LMU VR implementation going forward will only function on Pimax? It's a valid question.

Of course this would be stupid in terms of alienating the player base, but I've seen far worse "Bond villain" moves from the tech industry.
as far as I heard, that was already denied... and I wouldn´t expect it either here.
 
OverTake
Premium
Could it be that the LMU VR implementation going forward will only function on Pimax? It's a valid question.
I can't see that happening, right now it runs nicely on PSVR2 and Quest3 in my own testing.
 

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