Simagic Co-Founder Tyler Wang Leaves Company

Simagic Co-founder Tyler Wang Leaves.jpg
Image: Simagic
Sim racing hardware brand Simagic will have to do without one of its co-founders: Tyler Wang has left the company.

Recent years have seen the arrival of plenty of sim racing hardware manufacturers. Not too long ago, it was mostly Logitech, Thrustmaster and Fanatec who where known to those sim racers who were not already deeply invested in the hobby, but in 2025, there are tons of options out there - Simagic being one of them.

The company has established itself as the manufacturer of quality equipment since its founding in 2018 - but one of the co-founders of Simagic will no longer be with the company: Tyler Wang has announced his departure. While not giving a specific reason, multiple Facebook posts as well as a YouTube video on the matter seem to hint at Wang not agreeing with the direction the company is choosing to take.

"Currently, there are significant changes happening. While I respect my partner's decisions, the truth is that my role and contributions to the industry remain centrail to what Simagic has become today", stated Wang in one of the posts made in the Sim Racing Facebook group that stands at over 114.000 members.


Further posts focus on authenticity in the sim racing business, "staying true to our values, and how we can all contribute to a healthier, more positive community." Wang looks to stay in the sim racing industry and is open for new projects: "I keep thinking about how we can truly make a difference. Whether it's about improving experiences, offering more affordable products, or just bringing better featues to the table, the focus for me remains on making a meaningful impact.

"The vision is clear: we need to create a sim racing world that's more accessible, inclusive, and innovative - where everyone's voice is heard and everyone feels welcome."

Simagic In 2025: Customizable Wheel Rims, Active Pedal?​

2025 should be an interesting year for Simagic, even without Wang. At the 2024 SimRacing Expo in Dortmund, the company presented a range of new, customizable wheel rims including a neat hybrid display that can be magnetically mounted to a wheel or a wheel base.

1740665444397.png

Simagic Zeus GT wheel rim featuring a MagDock display at SimRacing Expo 2024.

Furthermore, a prototype of an active pedal was shown in Dortmund as well. This could also release in 2025, which does not seem unlikely considering MOZA Racing has its own active pedal (called mBooster) in the works. Both are aiming to offer an active pedal for the fraction of the price of Simucube's ActivePedal Pro and Ultimate versions. The Finnish company pioneered the concept and first unveiled it in 2022.

What do you make of Tyler Wang's departure from Simagic, and what would you like to see from the company in 2025? Let us know in the comments below and join the discussion in our hardware forum!
About author
Yannik Haustein
Lifelong motorsport enthusiast and sim racing aficionado, walking racing history encyclopedia.

Sim racing editor, streamer and one half of the SimRacing Buddies podcast (warning, German!).

Heel & Toe Gang 4 life :D

Comments

Premium
"The vision is clear: we need to create a sim racing world that's more accessible, inclusive, and innovative - where everyone's voice is heard and everyone feels welcome."

We need a control engine first.
 
Premium
The comments turned off on the youtube video is a great indicator of how far the community has to go to be a positive welcoming place. So much negative toxic terrible unforgivable nasty behaviors and nonsense that really needs to be held accountable and shamed out of the community.

Excellent to see Lee Wen Yong calling it out and focusing on addressing it!
 
More interesting was simpit breaking the review embargo on the Monza active pedal....

The game has changed.
 
It's a shame really, Tyler is very active in the community and he's a Singaporean not a Chinese national. So he was more likely than not the barrier between us China style business ethics. Singaporean Chinese are different from PRC Chinese in the way they do business. I believe strongly that we've had so many years of great products and clear communication and community involvement when it comes to Simagic was because of Tyler. I'm not liking where this is going. If they put a China-based CEO in charge then you'd better be wary about your next purchase being Simagic.
 
It's a shame really, Tyler is very active in the community and he's a Singaporean not a Chinese national. So he was more likely than not the barrier between us China style business ethics. Singaporean Chinese are different from PRC Chinese in the way they do business. I believe strongly that we've had so many years of great products and clear communication and community involvement when it comes to Simagic was because of Tyler. I'm not liking where this is going. If they put a China-based CEO in charge then you'd better be wary about your next purchase being Simagic.
Yep, and see my earlier reply here. As a Western consumer, this is the risk you need to accept when buying from native Chinese companies. Fingers crossed it will turn out well.
 
Yep, and see my earlier reply here. As a Western consumer, this is the risk you need to accept when buying from native Chinese companies. Fingers crossed it will turn out well.
Yep. I'm Singaporean Chinese and I frequently do business with different nationalities and I can tell you without a shadow of a doubt, Tyler Wang is why we were able to digest simagic products. Singapore's business ethics is similar to the western worlds and Japan.
Mainland China however is a nightmare to deal with. I would not trust Simagic without Tyler Wang being the barrier between me as a consumer and a Mainland Chinese manufacturer.

I'm not going to bring any geopolitics into this, this has nothing to do with geopolitics. But if you've done business with mainland China and you know the way they do business, you'd stay away from Simagic's upcoming products.

And I can 90% guess that Tyler was removed from the company unamicably. Just the way China business works. They will hire someone who can create a customer base but they will not treat Tyler as one of their own because he is not a Mainland Chinese. When Tyler successfully built their dynasty for them, they remove him immediately to plant their own PRC CEO and make a fully mainland Chinese board. I've seen the very same thing happen to some of my business associates who decided to work with Mainland Chinese companies here. Too many times.
 
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That's a shame... One of the main reasons I made the leap to buy Simagic gear was Tyler Wang. He has great vision and it really seems like his heart is in the right place. I'm very happy with my purchase, but now I'm not so sure that if/when I upgrade that I'll stay with Simagic. I think they made a big mistake letting him go.
 
Premium
Simagic is a company that has achieved remarkable success in the past. However, its current situation is more akin to that of a "classic brand preserver" rather than an "industry leader". For gamers who pursue an ultimate experience, they may need to opt for higher-end brands. Nevertheless, for users with limited budgets or those who are nostalgic, Simagic remains a reliable choice.
 
Premium
Simagic has a promising development opportunity in the market of simulation racing equipment thanks to technological innovation, a rich product range, market expansion and the dividends of industry development. However, it also faces fierce market competition, diverse user demands and the pressure of technological iteration.
 
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I don't think a company that started producing Sim gear in 2018 and hit there stride a couple of years ago can trade on the nostalgia card.
 
That's a shame... One of the main reasons I made the leap to buy Simagic gear was Tyler Wang. He has great vision and it really seems like his heart is in the right place. I'm very happy with my purchase, but now I'm not so sure that if/when I upgrade that I'll stay with Simagic. I think they made a big mistake letting him go.
And now Mr Wang is now with Conspit.
 

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